Praxis started as a focused collaboration with DDS Marketing: build agents that solve real bottlenecks inside dental practices and connect to the software those teams already use. The platform now brings six products together under one account.
The important word is together. A call answered by Voice can become a booked appointment in the PMS. Call Coaching can grade the outcome. Reputation and GEO / SEO improve what a future patient finds before calling. Smile helps that patient visualize treatment. The Executive Assistant connects the operating and financial result.
1. Voice: answer, qualify, and book
Praxis Voice covers inbound calls nights, weekends, and holidays while routing conversations that genuinely need a person to the front desk. It can answer practice questions, address common hesitation, and book directly into supported practice management systems.
- 24/7 call coverage with practice-specific tone and rules
- Direct booking into Dentrix, Open Dental, Eaglesoft, Curve, and other supported PMS platforms
- Human handoff for complex or sensitive requests
- HIPAA-compliant infrastructure and an audit trail for every call
2. GEO / SEO: become the answer patients find
Patients now discover providers through both traditional search and answer engines such as ChatGPT, Claude, and Perplexity. Praxis GEO / SEO works across the signals those systems use: the practice website, structured data, local listings, reviews, and technically sound pages.
It includes conventional Google SEO rather than treating generative engine optimization as a separate trick. Schema, internal links, Core Web Vitals, content, and a weekly change digest keep the work measurable.
3. Smile: show a possible result
Praxis Smile turns a patient photo into a photorealistic treatment visualization trained on the doctor's own cases. Practices can use it in advertising, on the website as a lead magnet, through text or email, or chairside during a consultation.
The current treatment set includes full arch, implants, aligners, veneers, and whitening. It is a communication and visualization tool—not a diagnosis—and includes consent and disclaimer workflows.
4. Executive Assistant: connect the operation
The product we originally called Office Brain is now complete as Praxis Executive Assistant. It reads across the PMS, phones, accounting, payroll, and marketing platforms so an owner can ask why production changed, which campaign booked implant cases, or what the true cost per new patient is.
Instead of producing another dashboard, it answers in plain English and can coordinate an approved response across the other agents. Read our deeper guide to how the Brain connects clinic data and optimizes operations.
5. Reputation: maintain the trust layer
Before a search or AI system recommends a clinic, it looks for agreement across public sources. Praxis Reputation builds and monitors listings across Google, Bing, Apple, Healthgrades, Yelp, and the aggregators behind them. It flags stale hours, phone numbers, and profile inconsistencies.
It also requests reviews at the appropriate moment and drafts replies in the practice's voice, with the practice approving before a response is posted.
6. Call Coaching: make every conversation better
Praxis Call Coaching scores inbound and outbound calls within minutes, identifies the specific moment that reduced the chance of booking, and gives the team one practical fix for the next call. Team and individual trends make coaching continuous instead of anecdotal.
The framework focuses on observable behaviors such as greeting, value framing, asking for the visit, and confirming the next step. That turns the phone system into a feedback loop, not just a recording archive.
Why a connected suite matters
Six disconnected tools would create six logins and six incomplete views. Praxis uses shared context to connect the patient journey and the operating result:
- Get found: GEO / SEO and Reputation strengthen discovery and trust.
- Convert interest: Smile makes treatment easier to understand.
- Book demand: Voice answers and schedules without an after-hours gap.
- Improve the team: Call Coaching turns conversations into specific training.
- Optimize the business: Executive Assistant connects activity to production, cost, and capacity.
Designed around the existing dental stack
Praxis connects with Dentrix, Open Dental, Eaglesoft, Curve Dental, Denticon, Carestream, Dolphin, and Practice-Web, plus hundreds of tools across phones, accounting, payroll, advertising, CRM, listings, and websites. That integration depth is what lets the agents work as one operational system.
Where to see the products
The latest feature details, onboarding flow, pricing, and product demos live at itspraxis.ai. Praxis currently includes all six agents in each account so clinics can use the complete loop rather than purchasing isolated point solutions.