Flagship Venture · Praxis

Praxis
Dental AI Platform.

Leyoxa's flagship venture-studio partnership: six connected agents—Voice, GEO / SEO, Smile, Executive Assistant, Reputation, and Call Coaching—built end-to-end with DDS Marketing.

Leyoxa / Case Studies / DDS Marketing
6
AI agents in the suite
1
Connected operating platform
$130M+
Partner ad spend managed
1
Engineer — end to end
The challenge

Agencies don't scale on humans.

DDS Marketing serves a base of US dental clinics. As the agency scaled past $130M in client ad spend under management, three bottlenecks emerged at the same time: front-desk teams missing after-hours calls (and the bookings inside them), location and treatment pages going stale on SEO, and retention sequences that needed dental-specific nuance to convert.

They did not want a stack of disconnected vendors. They wanted agents built together, deployable per clinic, and observable from one place. The scope grew from acquisition into case acceptance, reputation, staff performance, and the operational layer that connects the books, schedule, phones, payroll, and marketing results.

What we shipped

Six agents. One platform.

Voice Agent

OpenAI Realtime + ElevenLabs voices, dental-trained intent stack. Answers calls 24/7, books across operatories, handles insurance Q&A, and hands off to staff with full call summaries.

GEO / SEO

Search and answer-engine visibility across clinic sites, structured data, listings, internal links, and Core Web Vitals.

Smile

Photorealistic treatment visualizations trained on the doctor's cases for lead generation and chairside case-acceptance conversations.

Executive Assistant

The completed operational brain across PMS, phones, finance, payroll, and marketing. Answers hard questions and coordinates approved action. How it works →

Reputation

Builds and monitors the listings AI and search platforms trust, requests reviews, and drafts on-brand replies for approval.

Call Coaching

Grades inbound and outbound calls, identifies the specific booking gap, and tracks actionable team and individual coaching trends.

How we built it

Founder-led. Equity-aligned. End to end.

Leyoxa structured the engagement as a hybrid — equity + retainer — so the incentive structure matched the long-term product, not a fixed-fee deliverable. Architecture, infrastructure, model orchestration, integrations, and the agent dashboards were all designed and built by the same engineer.

  • Stack: OpenAI Realtime, ElevenLabs, Twilio, Supabase, Vercel, OpenDental + Dentrix adapters
  • Compliance: HIPAA-aligned data flow, BAA available, encryption in transit and at rest
  • Cadence: weekly ship reviews with the operator, no project managers in the loop
  • Deployment: per-clinic configuration, single observability plane

"Sepehr ships like a co-founder. The voice agent paid for itself the first month — we stopped losing after-hours bookings. The SEO and marketing agents followed in weeks, not quarters."

Ardi Safi Founder, DDS Marketing

Have a similar distribution play?

If you operate a dental agency, a multi-location group, or a clinic network — and you have the operator side handled — we'd like to talk.